This Item Has Been Sold
An Original “ACTION THIS DAY” Sticker
Direct from Churchill’s Private Secretary
1941
(1 5/8 x 3 5/8 inches)
Item Number: 15052
Throughout World War II, Winston Churchill famously employed red stickers of his own invention labeled: “Action This Day,” that he affixed to memos and documents demanding the immediate attention of his staff. The words were purportedly first uttered by Churchill in October 1941, in response to a missive from four of his overtaxed codebreakers at Bletchley Park (including Alan Turing) pleading for resources to do their vital work. Churchill’s order to his staff: “Action this day!” secured for the codebreakers everything they would need. The words became a Churchillian catch-phrase. This is a lone surviving original Action This Day sticker with impeccable provenance. It came via Churchill’s legendary private secretary Elizabeth Nel, who personally presented it late in her life to a friend, from whom we acquired it. The sticker is here sold with correspondence from Nel and from the previous owner attesting to this. It is in very good condition. A rare and vivid keepsake of history.
1941
(1 5/8 x 3 5/8 inches)
Item Number: 15052
Throughout World War II, Winston Churchill famously employed red stickers of his own invention labeled: “Action This Day,” that he affixed to memos and documents demanding the immediate attention of his staff. The words were purportedly first uttered by Churchill in October 1941, in response to a missive from four of his overtaxed codebreakers at Bletchley Park (including Alan Turing) pleading for resources to do their vital work. Churchill’s order to his staff: “Action this day!” secured for the codebreakers everything they would need. The words became a Churchillian catch-phrase. This is a lone surviving original Action This Day sticker with impeccable provenance. It came via Churchill’s legendary private secretary Elizabeth Nel, who personally presented it late in her life to a friend, from whom we acquired it. The sticker is here sold with correspondence from Nel and from the previous owner attesting to this. It is in very good condition. A rare and vivid keepsake of history.